Business plan: Short film marketing
The IMM students Julian Martinz, Sebastian Heuckmann and Stefan Haupt (all studying Music and Media) have created a business plan for a company as part of the major Music and Media Management. This combines marketing short films using free online portals with a financing model where large sums are achieved through obtaining many small individual sums from multiple investors ('crowd-funding'). The creation and evaluation of short films are therefore closely associated with the target audience. The content of the business plan therefore included analysis of the market for the video and crowd-funding portals, investigating the copyright issues on the internet, and calculations for a number of years with such a company. During the development of the concept, they were advised by Prof. Dr. Ulrich Klinkenberg and lawyer Stephan Benn.