Business plan: Local journalism and news platform
The transformation of the media landscape has also affected the news industry. In the business plan of Sebastian Bickert, a student of the Audio and Video bachelor program, he describes an idea for a company that starts where today the online journalism of local daily newspapers ends. Information and entertainment are provided in multimedia form for defined target groups, e.g. residents of a city, for which the customers are prepared to pay a monthly fee in the form of a subscription. As regards the product, the content is in the foreground, not the distribution medium. This means that the users can consume the content provided exclusively via the internet on any end devices to which they have access. Through technical innovations and by changing the media consumption and utilisation behaviour, incredible potential is opening up in these times, which is illustrated in this piece of work. The constant availability, multi-media platform, and orientation to the requirements of the user, differentiate the product from existing products of local newspaper publishers. Despite high journalistic quality, the product can be offered at a low price compared to daily newspapers, as there is no need for printing and distribution costs. The business model can be expanded to other areas of journalism, and can be established in numerous location with limited expenses.
The business plan was produced in the course on Business Startup, and was supervised by Prof. Dr. Ulrich Klinkenberg.
The business plan was produced in the course on Business Startup, and was supervised by Prof. Dr. Ulrich Klinkenberg.
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